The table below analyzes the sources predominant reporting focus from both a Credibility and Maturity viewpoint.

  • Credibility maps a trends diffusion into societal acceptance from its starting point as a fringe idea to public adoption.
  • Maturity describes how new ideas are increasingly adapted for practical use.

Use to determine where along these reporting foci your interest lies. The closer in a source the less time you have to react to change whereas the further out the more time you have to plan and act to advantage. Learn more.