Marketing folks use our full range of social changes listed in our horizon scanning system to exploit new ideas, white spaces and newly emerging trends.
Marketers can exploit wider opportunities and reduce future risks through use of the following methods while developing their customer programs.
"Shaping Tomorrow provided the tools and expertise to quickly assimilate market information, identify key drivers and create multiple scenarios. We were able to identify many options to help steer the company and test our strategic plans."
Russell Trueman, Strategic Planning Manager - British Gypsum (United Kingdom)
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