In today’s turbulent business environment organizations need strategic agility, one-step-ahead competitive advantage, systematic innovation, and continuous risk management so that they are more resilient to emerging change than rivals. 

Here is how our robot, Athena, can help you shape your tomorrows by 'making better decisions today’ through rapid adoption of new ideas and better mitigation of threats using proven planning processes.

Athena gathers unstructured text from the Internet, not just numbers, in the form of Insights (raw evidence of emerging change) and automatically extracts verbatim Forecasts from the Insights without human intervention. Over the past four years, Athena has gathered over ~220,000 forecasts covering political, economic, social and technological change from across the globe. She presents these instantly in the form of a fully searchable database and makes these available to our 10,000+ members and 7,000 organisations.

She concentrates on future trends, uncertainties and potential surprises, not on past trends. Most reported trends today lag the market. Using them is much like driving your car through the rear-view mirror. Athena concentrates on the future and provides navigation on what the road ahead looks like. A trend is only a trend until it bends. Her job is to point out where the bends in the road will likely occur and to help spot new opportunities and mitigate emerging risks before they hurt you and your organisation.

To get the best use of our service our clients generally take one or more of these approaches:

  • They add their own sources to the existing 10,000+ sources added by our clients, futurists and Athena.
  • They publish private newsletters, reports, audio files and PowerPoint presentations’ in the form of Insights about the future and create Narrative forecasts and Chronologies on emerging change to regularly distribute to their stakeholders.
  • They set up private Challenges on interest topics key to them and have Athena create automatic weekly reports. Some clients assign individual topics to their team and ask them to attend a 30-minute weekly meeting to talk about what they learned each week. With ten people in the conversation, this takes just twenty minutes. The remaining ten minutes is spent identifying new patterns, trends and uncertainties that everyone is just noticing, and an action plan developed to spread the word to other parts of their organization.
  • They set up virtual or face-to-face facilitated workshops to determine their strategic response to the forecasts using the systems comprehensive suite of best practice foresight, strategy and change management tools. This takes less than one day in a collaborative session whereas traditional exercises take weeks and months and cost large amounts of money. Athena makes no decisions but can offer potential solutions she has gleaned from the Internet.
  • They conduct regular stakeholder surveys using best practice future questions to discover how the future might be different and work the responses into their strategic thinking.
  • They conduct forward business and competitive intelligence exercises using Athena’s forecasts and strategic foresight methods.
  • They act as a fast think tank and internal consultancy, providing futures research to any member of their organization that requires it and working with their associates to determine their strategic response.
  • They insist that every proposed change contain a view of the future and an explanation of how the proposal will mitigate forward risks and make full use of emerging opportunities.

The most successful clients make foresight part of their vision and culture, practice, measure and communicate their progress continuously and encourage their stakeholders to be part of determining their destiny. In that regard, Athena is a digital coach, personal assistant and online educator through her chatbot capabilities. People with little knowledge of strategic foresight can learn how to become a forward thinker without the need to first achieve an advanced degree over several years.

Athena is multi-lingual, and whereas you tire, make mistakes and only recognize what interests you, she does not. She might miss or misinterpret as you do, but with far less frequency and she will take uncomfortable truths and alternative ideas in her stride. Her developers continue to work to remove any residual bias she may have through their programming.

We offer these services to clients, individual members, and partners in both public and secure private modes. 

Use the message box below to contact us with any queries, ideas for improvement or to ask for a free telephone demo.

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