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Shaping Tomorrow Overview

Shaping Tomorrow is an innovative online horizon scanning and foresight service that provides organizations with scenario planning tools and strategic intelligence and to inform policy, act on opportunities, mitigate threats and become more resilient to emerging change. 

We utilize a unique collective intelligence approach using both Artificial Intelligence (AI) and Human Intelligence (HI) to provide breadth of knowledge, speed, and collaborative thinking.

Our AI, named Athena, continuously scans over 80,000 reputable internet and social media sources hunting for, and extracting evidence of emerging trends and developments in your specific areas of interest. AI dramatically reduces project costs and increases strategic thinking time.

Robust strategic foresight choices, policy and strategy briefs that used to take weeks, months or even years, can now be created by, or for, decision-makers extremely rapidly.

Athena produces summaries and visualizations of possible future outcomes instantly in dashboard , slide presentation and Excel format allowing easy distribution and sharing. These findings can be used immediately or reviewed with our specialist team who have long standing experience of writing futures briefs, conducting research and deep-dives, and running participatory workshops to help you work out the 'so what?'

Shaping Tomorrow identifies and discovers the trends and issues facing companies, government and the not-for-profit sector and works across all planning and forecasting horizons, from near-term to very long-term. We typically work with those with responsibility for strategy, planning, change, transformation, foresight, futures studies, horizon scanning, early warning, trend-watching and emerging technology monitoring. Core areas we cover include financial services, manufacturing, defence & security, automotive, technology, utilities, and transport.  Shaping Tomorrow was established in 2002, is headquartered in the UK and operates globally; across all continents and in more than 30 countries.

In the last 3 years, we have received 9 unsolicited awards including 'Global Knowledge Platform', '30 Fabulous Companies of the Year' award, a 'Technology Innovator Award' and a 'International Gamechanger of the Year' award.

Shaping Tomorrow is headquartered in the UK and operates globally; across all continents and in more than 30 countries.

Today, Shaping Tomorrow serves more than 20,000 members and partners in their quest to inform their strategy and in so doing, make better decisions for tomorrow.  

Shaping Tomorrow's comprehensive suite of services

  • Horizon scanning – Capture the evidence of emerging change in seconds
  • Analyze – Access plausible, probable, and preferable futures using a full set of well-established strategic foresight tools including:
    • Scenario Planning
    • Casual Layered Analysis
    • Complexity Analysis
    • Three Horizons
  • Publish - Access and share scan findings easily in slide or Excel format
  • Workshops – Online and face-to-face participatory workshops utilizing 120 best practice strategic foresight, change management and forward competitive intelligence methods
  • Surveys – Ask stakeholders for their views and opinions using pre-prepared foresight survey templates with auto-aggregation of results
  • Network collaboration Access some 20,000 members and 3,000 strategic foresight experts to collaborate and obtain their views and opinions on key subjects
  • Support and training – Covering all aspects of foresight, provided by our specialist team, comprehensive guides and via a chatbot


Project Management and Continuous Development

Our online service is easy to use. with a built-in project management process which allows you to effectively tailor your specific brief and conduct deep dives. For more in-depth human research requirements, we operate to Prince 2.0 standards and develop SMART objectives and milestones with you.

Project risks are minimal and limited to the availability of the system and our research team. In the past year, our system uptime has been over 99.9%. 
Shaping Tomorrow is a leading innovator in delivering strategic foresight. We pride ourselves on ultra-fast development and delivery of outstanding results. We typically make about 8 significant software upgrades per year that include method upgrades and new techniques suggested through feedback from our partners, clients, and members.

Our Values

Our values are our guiding principles; they let our customers know what we're about and what to expect from us. They help shape our culture, guide how we behave, and help to set us apart from the competition. Most importantly, our values underpin how we drive our success and deliver the service our customers deserve.
At Shaping Tomorrow, we are all about being…

  • Pioneering – We are constantly looking for new ideas and pushing boundaries  
  • Customer First – We treat our customers the way we want to be treated
  • Streamlined – We do more with less and focus on ease whilst maintaining high standards 
  • Making a difference – We seek to create positive impact
  • Passionate – We take pride in our work and never settle for anything but the best

Our Core Team

Our team has extensive experience of delivering foresight projects. Many hold doctorate-level academic and professional foresight qualifications and have science and socio-economic backgrounds. The team consists of a special combination of experts in futures studies together with AI and IT service developers plus training providers and facilitators around the world…

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