Spar updates packaging for own brand sandwich range

Following market feedback, Spar has created a design that features a “clean and simple look” with a larger window, a background that differentiates between flavours and icons showing provenance. There are different designs for limited edition and deep fill sandwiches.

Spar has also reformulated eight of its sandwiches with “softer, better quality” bread and has improved the provenance of products such as free range eggs, and pole and line caught tuna.

The symbol group claims retailers can expect to make “around £20k” in incremental retail sales per year by stocking Spar Brand sandwiches.

Olivia Basten, Spar UK brand manager, said: “With food-to-go performing so well, Spar retailers have a big opportunity to grow footfall and spend – especially with younger shoppers, who buy a lot of food-to-go products.”