[New] Netflix expects ad revenue to surge 100% to $3 billion in 2026.
Yahoo Finance
[New] Netflix will offer access to InterPositive's tech to creative partners but has no plans to sell it commercially.
Engadget
Ad-Tech Maturity: Netflix is expected to launch its own proprietary ad-server globally in mid-2026, which will allow it to keep 100% of its ad revenue and offer more granular targeting.
The Chronicle-Journal
Last updated: 22 March 2026
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