Global Scans · Netflix · Weekly Summary

• [New] In a move designed to combat the rapid rise of streaming platforms, France's largest commercial broadcaster will show all five of its linear channels on Netflix, as well as more than 30,000 hours of TV shows available on demand. FTI Strategic Communications
• [New] For consumers, ads will become more integrated with content (like Netflix's show-themed ads) and more strategically placed at moments of peak engagement (like YouTube's new approach). DevX
• [New] Netflix uses predictive analytics to forecast customer service demand based on factors like new releases and promotional campaigns. Call Criteria
• [New] Netflix is recognising that generative AI and beyond is going to transform the way content is made and the way audiences find and interact with content. So This Happened...
• Netflix stands as the pioneer of binge watching but competitors like Hulu and Amazon prime have posed a serious threat to its viewership. Tech 21 Century
• Competitors such as Amazon Prime Video, Disney +, and local streaming platforms might respond to Netflix's pricing strategy. County Local News
• Peacock will have more than 7,500 hours of sports in 2026 alone and has more live sports than Amazon Prime, Paramount +, Hulu, Max, Apple TV and Netflix combined. NBCUNIVERSAL MEDIA
• The removal of popular content from streaming platforms such as Netflix could have broader economic implications by influencing consumer behaviour and preferences. OpenTools
• Hall predicts massive growth in live events: It's where companies like Amazon and Netflix are redirecting their investments with comedy and sports. Indiewire
• Streaming services will continue to dominate the entertainment industry in 2025, with platforms like Netflix, Hulu, Disney +, and Paramount leading the way. HotBot
• Netflix uses sophisticated algorithms to predict viewer preferences, thereby influencing content production and distribution strategies. FasterCapital
• Netflix is set to introduce AI-generated advertising on its ad-supported tier by 2026, featuring ads that blend seamlessly with shows and movies. Times of India
• Netflix announced that its in-house advertising platform, Netflix Ads Suite, is now live in the US and Canada, will be available in EMEA next week, and will expand to all 12 ad-supported countries by June. NewscastStudio
• As studios reclaim IP for their own platforms (e.g., Warner Bros. pulling Friends), Netflix risks becoming a graveyard of second-tier originals. Worldwide Headlines
• Brands like Netflix and Spotify already use AI for recommendations, but future applications will include predictive personalization. Matrix News
• Some changes concern how Netflix presents information about its shows, but there is also going to be an increased use of AI in its recommendations. AppleInsider
• As platforms like Netflix, Disney +, and Amazon Prime become the gatekeepers of Korean drama and film distribution, casting decisions will increasingly align with global marketability rather than domestic prestige. KPOPPOST
• By 2025, Netflix will exhaust low-hanging growth opportunities, forcing it into cost-cutting measures, including: - Reduced content spending: A Morgan Stanley report suggests Netflix may trim budgets by 10% to preserve margins, risking quality erosion. Worldwide Headlines
• As studios reclaim IP for their own platforms (e. g., Warner Bros. pulling), Netflix risks becoming a graveyard of second-tier originals. Global Horizon News
• We believe NFLX is a key beneficiary and driver of the ongoing disruption of linear TV, with Netflix's content performing well globally and driving a virtuous circle of strong subscriber growth, more revenue, and growing profit. Benzinga
• Companies like Apple, Netflix, Amazon, and others have conditioned consumers to expect personalized and seamless experiences. Cigna Healthcare Newsroom
• As you think about the competitive landscape over the next five years, should investors expect Netflix to move into short form or creator-led content to compete head to head with YouTube. wealthawesome.com

Last updated: 29 June 2025