Global Scans · Netflix · Weekly Summary

• [New] Netflix is now advancing its in-house ad tech stack, planning deeper AI-powered ad formats, better targeting / measurement, and exploring M&A opportunities to fuel growth according to Marketing Dive. / USA Direct Avenue
• [New] Streaming services like Netflix, Inc. might face challenges if consumers cut back on discretionary subscriptions amidst economic strain, intensifying competition from rivals such as The Walt Disney Company and Comcast Corporation 's Peacock. The Chronicle-Journal
• [New] Netflix, Hulu, Prime Video and other streaming services are putting frights front and center by providing fresh TV and film originals that will get your skin crawling and heart racing. CNet
• [New] Rear-seat entertainment will become Netflix-class, with gaming-level streaming and even augmented-reality road tour overlays for passengers during long trips. NorthPennNow
• [New] Netflix recently declared it was going all in on AI-powered creative tools to make its production processes more efficient. Tekedia
• [New] Netflix has maintained its lead by adding more live sports and video games to supplement its wide array of scripted programming - a diversification effort that will expand into video podcasts from Spotify in 2026. Fortune
• [New] Netflix has introduced an ad-supported tier, widely expected to become a big driver of its growth from 2026. The Times
• [New] Starting in 2026, Netflix will stream podcasts from Spotify, covering sports, culture, entertainment, and true crime - a sign of how audio storytelling continues to grow and evolve. ONEST Network
• [New] Alibaba, Walmart, Microsoft and Netflix continue to pose a strong overall competitive threat to core segments, driving a need for constant innovation and execution. Techi
• [New] We expect Netflix revenue to grow 12% in 2025, which is the midpoint of its 11% to 13% guidance. 24/7 Wall St.
• Netflix is pushing into live and event-based content (such as sports and special events) as a way to heighten appointment viewing and ad monetization potential. IG
• Major studios like The Walt Disney Company, Netflix, Inc., and Warner Bros. Discovery, Inc. will navigate a dual path: leveraging AI for unprecedented cost savings and content volume, while simultaneously fending off talent backlash and ensuring creative quality. Statesman Examiner
• The serialization of sport is another trend to watch, with the Netflix documentary series Formula 1: Drive to Survive illustrating the potential to tap new fan bases through reality TV-style programming. Akin - 2025 Perspectives in Private Equity: Sports
• Netflix is 'shooting for the stars' that is a $1 trillion valuation by the start of the next decade but could be at the expense of its subscribers. Tech Times
• Spotify and Netflix Announce Video Podcast Partnership In a major media partnership, Spotify is teaming up with Netflix to bring a curated selection of video podcasts to the streaming giant's platform, starting in early 2026. Medium
• Netflix ads will soon be available programmatically through Amazon DSP, joining a network of partners. Adtelligent
• Netflix plans to double its revenue and triple ad sales over the next five years. Insights
• Netflix has been actively introducing new games, which could provide some consolation to its gaming community. czechjournal.cz
• From Netflix recommendations to Amazon's 'you might also like' suggestions, consumers expect a level of tailored engagement that makes their digital interactions feel effortless. Marketing Week

Last updated: 09 November 2025