Global Scans · Facebook · Weekly Summary

• [New] Even tech giants like Facebook have recognized UGC's potential, prominently featuring UGC as a recommended advertising option for businesses looking to maximize their social media impact. Keyla
• [New] Spain's parliament will investigate Meta over allegations that Facebook and Instagram tracked Android users' web activity using a hidden mechanism, potentially violating multiple EU laws, including GDPR, the ePrivacy Directive, and the Digital Markets and Digital Services Acts. Tech Startups - Tech News, Tech Trends & Startup Fundin
• [New] Research from HubSpot notes that video-first marketing, audience personalization, and conversational engagement will remain core drivers of success for brands on Facebook in 2025. Yahoo Finance
• [New] Social media platforms such as X (formerly Twitter), Facebook, and Instagram can be instrumental in monitoring misinformation during hazards or disasters. SpringerLink
• A massive leak of over 184 million credentials (Google, Apple, Microsoft, Facebook, etc.) raises alarm over the extremely high risk for all cloud and collaboration access. Reemo blog
• While paid ads certainly have their place and their benefits, organic content on platforms like Instagram, Facebook, LinkedIn, and even TikTok can actually help boost your brand's reach more than you might realize. Three29
• Pet parents are hungry for social outlets, and brands that provide them will earn trust and loyalty that no Facebook ad can buy. The Woof
• Private contractors will be paid to comb through Facebook, Google +, LinkedIn, Pinterest, Tumblr, Instagram, VK, Flickr, Myspace, X (formerly Twitter), TikTok, Reddit, WhatsApp, YouTube, etc., turning public posts into enforcement leads that feed directly into ICE's databases. The Conversation
• On the algorithm front: Facebook is giving users more control over which videos they see (thus brands may need to lean into clarity, niche targeting and engagement rather than broad hope). kingdomMEDIA Marketing
• Private groups on Facebook will now have the option to switch to public mode; opening possibilities for brands who have been nurturing closed communities and want to scale them. kingdomMEDIA Marketing
• Google, Microsoft, AWS (Amazon), and Meta (Facebook) are drawing on their massive cash reserves to spend roughly $400 billion in 2025 and even more in 2026 - backed for now by enthusiastic investors. Yahoo Finance UK
• Facebook Marketplace buyers expect negotiation, so price 5-10% higher than your minimum acceptable price. CLOSO
• Backed by $20 million from the Chan Zuckerberg Initiative, UCSF's new Center for Pediatric CRISPR Cures will use bespoke CRISPR-Cas therapies to treat rare genetic diseases in children. CRISPR Medicine
• Given the widespread availability of knowledge through various platforms and social media channels such as YouTube, Facebook, and Instagram, it is now possible for students to supplement their formal education with informal learning opportunities. Frontiers
• Additional support from social media companies such as Meta - owner of Facebook, WhatsApp and Instagram - TikTok and X will be necessary for Honduran civil society and its electoral authorities to prevent misinformation from spiraling into actual violence on the ground. United States Institute of Peace
• Zuckerberg believes that over the next five to ten years, many of the more than 1 billion people who wear glasses today will switch to AI glasses. investing.com
• The past two decades show that big tech platforms like Google and Facebook may temporarily create arrangements that benefit publishers - but that they will abruptly yank them away as soon as they get what they need. Fortune
• Social commerce - which includes shopping on platforms like Facebook, Instagram and TikTok - is expected to become more personalized to customers. Grocery Dive

Last updated: 07 December 2025