Global Scans · Facebook · Weekly Summary

• [New] Companies plan to invest more resources in TikTok and Instagram, followed by Facebook, LinkedIn, YouTube, and WhatsApp. Typeface
• [New] Most top social media platforms barring X grew their audience year on year Social media users plan to spend most time on Facebook, followed by Instagram, YouTube, TikTok, WhatsApp, and LinkedIn, with preferences varying across different generations of users. Typeface
• [New] Facebook remains a firm favorite with users and marketers alike even as TikTok and Instagram investment is expected to grow and X sees a pullback. Typeface
• [New] Social Commerce and Live Shopping: Shopping directly on platforms like TikTok, Instagram, and Facebook will explode. STUDIO FIVE
• Once added to your browser, Social Privacy Manager will scan for your accounts on sites like Google, YouTube, Facebook, and TikTok and automate your settings for maximum privacy. SafetyDetectives
• Greece will ban the use of the social media platforms Instagram, TikTok, Facebook and Snapchat by children under 15 years old. G37 Chambers
• $23.4 B projected GMV: TikTok Shop is the fastest-growing social commerce platform in the US, surpassing Instagram Shopping and Facebook Marketplace in transaction volume growth rate. Digital Applied
• If regulators force tighter child-safety and data use rules, that could affect how Meta applies AI models across Facebook, Instagram, WhatsApp and Threads, at the same time as management is leaning heavily into AI-centric monetization and AR hardware. / India Yahoo Finance
• Facebook will reward creators who post original content with greater reach and better monetization, while deprioritizing unoriginal or reposted content. New Market Pitch
• Facebook may be the riskiest social media platform: Gen products, including Norton, protected users from more threats stemming from Facebook than any other social media platform, followed by YouTube and X. Norton
• The rise of apps such as TikTok and the popularity of video features including Instagram's Reels mean that people are consuming social media more passively and are less likely to take an active role, a change compared with how they might have behaved on platforms such as Facebook. The Guardian
• The era of platform stability - when businesses could assume Facebook, Twitter, or YouTube would remain constant - has ended. SHIFT Media Strategies

Last updated: 26 April 2026