Global Scans · Facebook · Weekly Summary

• [New] The increasing threat of misinformation is intertwined with the development of social media (e.g., Facebook, Twitter). SpringerLink
• [New] Platforms like Instagram, Facebook, and TikTok will enhance user experiences by building seamless in-app purchasing features, making sales conversions easier than ever. Saira
• [New] If Meta can provide convincing performance data-showing attribution, conversion, and user engagement - it could unlock a powerful new revenue stream, complementing its success on Instagram and Facebook. MEF
• [New] Facebook may still be a top contender in terms of user numbers, but if you are targeting Gen Z or young millennials, platforms like TikTok and Snapchat will give you better reach. TekRevol
• [New] Expanded Use in Conversational Commerce: Chatbots will play a more significant role in conversational commerce, allowing customers to browse, compare, and purchase products directly within chat applications like WhatsApp, Instagram DM, and Facebook Messenger. Magenest - One-Stop Digital Transformation Solution
• [New] Meta Platforms (formerly Facebook, Inc.), the largest online advertising platform by revenue, has announced an ambitious goal: to fully automate the end-to-end advertising process using artificial intelligence by the close of 2026. News, Events, Advertising Options
• Automated marketing campaigns: Machine learning algorithms will personalize ads, optimize budgets, and increase ROI across platforms like Facebook and Google. Blogger
• Stolen cryptocurrency was sent to domain registrars as payment to create fake cryptocurrency investment domains and to Meta as payment for Facebook advertisements that promoted fraudulent cryptocurrency investment opportunities. FinExtra
• Core Opportunity: Meta Platforms, Inc.'s platforms-Instagram, Facebook, WhatsApp, and Messenger-reach nearly half the world's population daily, making it one of the most powerful advertising ecosystems globally. Insider Monkey
• There are at least 200 digital personalities out there today, and platforms like Facebook, Instagram and TikTok are rolling out new tools that will enable everyday users to craft their own virtual personas. The Conversation
• With billions of active users worldwide, platforms like Instagram, Facebook, Twitter, and LinkedIn offer unparalleled opportunities to reach a global audience, interact directly with customers, and create a loyal community. SlideShare
• Facebook, Twitter, Instagram, and YouTube's billions of active users provide unprecedented opportunities for studios to generate pre-release buzz and maintain engagement throughout a film's lifecycle. AMW
• For brands targeting Bharat (India beyond metro cities), Facebook influencers offer authentic connection points to audiences that other platforms might not reach effectively. Qoruz Blog
• With billions of users across platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, brands have an unprecedented opportunity to engage with their target audiences, drive traffic, and boost conversions. Management Enthusiast -
• Platforms like Twitter, Instagram, Facebook, and TikTok offer unprecedented opportunities for real-time interaction, feedback collection, and community building. 2025
• Threat actors are leveraging fake AI tools on Facebook to distribute the Noodlophile malware, targeting over 62,000 users. Cyware
• Social commerce is expected to reach new heights by 2025, with a more seamless shopping experience integrated into platforms like Instagram, TikTok, and Facebook. Lawyer Monthly
• When listing items, sellers reach verified neighbours first, reducing scam risks and making local transactions safer than on Facebook Marketplace. GrowthScribe
• Decentralized social media platforms and blockchain-based advertising networks will emerge as alternatives to traditional giants like Facebook and Google. DMNews
• Facebook remains the world's biggest social media platform, expected to surpass 3.1 billion monthly active users by 2027, and has appeal across all age groups; a third of its users are between 24 and 34. Skift Meetings
• As long as Facebook adapts to user demands - whether through AI-driven content, new engagement tools, or privacy improvements - it will remain a key player in the social media world. Mid-day
• The prevalence of false political news on platforms like Facebook and Twitter highlights the potential for social media to spread misinformation. CEPR

Last updated: 13 July 2025