[New] More recently, to follow the Instagrammable experience trend, Airbnb doubled down on cultural and experiential marketing through Icons, limited-edition, pop-culture-themed stays and immersive experiences designed to generate buzz, media coverage and going viral on social media.
CampaignUs
[New] Edgewater's first Airbnb-ready mid-rise is inching closer to its projected 2026 completion, with glass installation now underway.
CondoBlackBook
[New] A well-developed vacation rental brand extends beyond Airbnb, creating more booking opportunities and long-term success.
DPGO
Airbnb will test grocery stocking through Instacart in three U.S. cities.
Skift
Last updated: 18 January 2026
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