Global Scans · Media & Entertainment · Weekly Summary

• [New] The social media marketing world of 2025 will be AI-enhanced, video-centric, community-driven, and authenticity-focused. NorthPennNow
• [New] Creator economy ad spend is projected to reach $37 billion in 2025, a 26% increase year over year and about four times faster than the media industry overall. Digiday
• [New] In 2025, video content will dominate social media platforms, accounting for 82% of all internet traffic according to industry predictions AdTechGod. Enrich Labs
• [New] In 2026, more brands will need to adapt to Gen-Z and Gen Alpha's desire to unplug from social media and AI platforms. Forbes
• [New] The creator economy in the US has cemented its place as a driving force in media consumption habits, with advertising spend projected to reach US$37bn by the end of this year. C21media
• [New] Malaysia will enforce a nationwide restriction banning users under 16 from accessing social media starting in 2026 to improve digital safety. Guidely
• [New] The migration of audiences from legacy media businesses to social media platforms is a development this century that has been, at once, incredibly swift and incredibly disruptive. Australian Broadcasting Corporation
• [New] The entertainment industry, valued at approximately $720 billion in 2020 and projected to surpass $1 trillion by 2025, is experiencing unprecedented growth and transformation. ""
• [New] The social media landscape in 2025 is expected to become more fragmented. Enrich Labs
• [New] Decentralization will shape social media in 2025. Enrich Labs
• [New] Retail media ad spending on CTV is expected to jump by nearly 46% in 2025, as retailers and streaming platforms partner to close the loop between viewing and buying. Beet.TV
• [New] Media companies' spending on AI will grow at a compound annual growth rate of 37.2% between 2024 and 2029, from $2.6 billion to $12.5 billion. Yahoo Finance Singapore
• [New] Enterprise forecasting, weather, and entertainment talent, in particular, are projected to reach TAMs of US$ 110.5 billion, US$ 10 billion, and US$ 7.8 billion, respectively, by 2030, with compound annual growth rates of 14.9%, 14.9%, and 14.3%. Fintech Schweiz Digital Finance News - FintechNewsCH
• [New] Quantum computing applications in protein folding could revolutionize growth media development by 2032. Futurist Speaker on AI Leadership, Future of Work, Futu
• [New] A majority of holiday shoppers plan to use social media and AI tools to make shopping easier in 2025 - from researching gift ideas and discovering sales. Retail Technology Innovation Hub
• [New] For everyday users, creators, and digital ethicists alike, TikTok's AI slider marks a fascinating experiment in human-AI content interaction, setting a precedent for how AI-generated media could be managed responsibly in the future. Tech AI Magazine - The World's Leading AI Magazine
• [New] Creator economy ad spend is projected to reach $37 billion in 2025 - a 26% increase year-over-year, about 4 x faster than the media industry overall (5.7% per IAB 2025 Outlook Study: September Update). Cision PR Newswire
• [New] Retail media advertising spend reached $29 billion globally excluding Amazon, while CTV's share of media budgets is projected to double from 14% to 28% by 2025. PPC Land
• [New] The next seven years will be defined by two things: creators professionalizing into full-fledged media companies and legacy media and brands retooling themselves to act like creators. Forbes
• Transport & Food is expected to grow 12% to $6 billion, while Online Media is set to surge 13% to $3.4 billion. Bain
• Eros GenAI will serve as the intelligence layer across all Eros Innovation verticals - powering creator tools, entertainment applications, live and virtual experiences, and adaptive AI-native characters globally. City AM

Last updated: 08 December 2025