Global Scans · Augmented reality · Weekly Summary

• [New] Industry insiders predict AR to replace smartphones by 2030, aligning with broader spatial computing trends. SQ Magazine
• [New] In 2025, expect to see AR UIs used in education, retail, navigation, and even productivity tools. Roz Update
• [New] Enterprise AR glasses are growing rapidly with projected revenues USD 883 million in 2025. igmGuru
• [New] AR advertising is set to generate $6.72 billion by 2027, driven by immersive ad experiences. SQ Magazine
• [New] Snap's next-gen AR glasses, expected in 2026, will include video calling and real-time translation. SQ Magazine
• [New] With 5G, Turkish users can anticipate dramatically higher mobile data speeds (theoretically 1 Gbps +), lower latency for applications like mobile gaming and AR/VR, and network capacity that can handle more simultaneous streaming and smart devices. TS2 Space
• [New] Samsung's potential release of AR glasses in 2027 could give it an edge over Apple, whose approach has traditionally been incremental. Rude Baguette
• [New] As AR continues to evolve, its impact on society and the way we interact with the world will become increasingly profound. Avixa Portal
• [New] Future Starlink could tie into IoT for health (connecting remote clinics' equipment) or enable VR/AR education experiences delivered via satellite. Bez Kabli
• [New] In 2025, the integration of AI with AR/VR will bring predictive personalization to a new level. MirrAR - | Virtual Try On | Augmented Reality Platform
• AR is projected to hit $198 billion by 2025, while VR reaches $87 billion. AsappStudio
• 80% of retailers will incorporate AR into their customer engagement strategy by 2025, with more than half of retailers planning new investments in AR/VR within two years. Emerline
• Google referred to Project Aura with XREAL and implied that it would be a reference device of sorts and only the first of many AR devices for Android XR. Forbes
• Drone-driven entertainment is projected to reach $163.6 B by 2030, led by AI, 5G, and AR-enabled immersive storytelling. Ainvest
• Apple will release a more affordable AR/VR headset by 2025-26. TS2 Space
• A number of companies (including large tech companies such as Google and Apple) have made investments in augmented reality in the hopes that it will be a major part of the future of technology and will change the way people interact with technology. EBSCO Information Services, Inc. | www.ebsco.com
• The UK-based 2024 Department for Business and Trade, a government department, is projected to increase spending on augmented reality and virtual reality by a whopping 78.3%, hitting £62.5 billion by 2030 in the UK. openpr
• By 2027, over 50% of US consumers are expected to use AR for shopping. Emerline
• In the USA, the number of AR users reached 100.1 million in 2025, and is projected to be 103.9 million in 2026 and 106.9 million in 2027, respectively. Emerline
• Strong wave of hardware innovation in H2 2025 may trigger a shift: more than 20 million AR-capable eyewear shipments are expected by 2027. AUGmentecture Blog

Last updated: 14 September 2025