Global Scans · Augmented reality · Weekly Summary

• [New] AR is projected to hit $198 billion by 2025, while VR reaches $87 billion. AsappStudio
• [New] 80% of retailers will incorporate AR into their customer engagement strategy by 2025, with more than half of retailers planning new investments in AR/VR within two years. Emerline
• [New] Google referred to Project Aura with XREAL and implied that it would be a reference device of sorts and only the first of many AR devices for Android XR. Forbes
• [New] Drone-driven entertainment is projected to reach $163.6 B by 2030, led by AI, 5G, and AR-enabled immersive storytelling. Ainvest
• [New] Apple will release a more affordable AR/VR headset by 2025-26. TS2 Space
• [New] A number of companies (including large tech companies such as Google and Apple) have made investments in augmented reality in the hopes that it will be a major part of the future of technology and will change the way people interact with technology. EBSCO Information Services, Inc. | www.ebsco.com
• [New] The UK-based 2024 Department for Business and Trade, a government department, is projected to increase spending on augmented reality and virtual reality by a whopping 78.3%, hitting £62.5 billion by 2030 in the UK. openpr
• [New] By 2027, over 50% of US consumers are expected to use AR for shopping. Emerline
• In the USA, the number of AR users reached 100.1 million in 2025, and is projected to be 103.9 million in 2026 and 106.9 million in 2027, respectively. Emerline
• Strong wave of hardware innovation in H2 2025 may trigger a shift: more than 20 million AR-capable eyewear shipments are expected by 2027. AUGmentecture Blog
• The EU is, however, mulling stricter privacy rules around AR smart glasses in public, which could surface later in 2025. TS2 Space
• Enterprise AR is expected to grow significantly as companies like Microsoft and artlabs continue to innovate with products like the HoloLens 2 and Vuforia, respectively. artlabs | Scaling 3D with AI and Enabling AR Experience
• As we move into 2025, the demand for AR and VR solutions is only expected to grow among the best businesses to start in the USA, offering exciting opportunities for companies ready to innovate and invest in immersive technologies. Web and Mobile App Development Company | Bitcot
• As autonomous vehicles become more widely available, augmented reality will become more disruptive in the automotive sector. globaldata
• Broader predictions suggest that 35-40% of internet users in the USA (approximately 60% of the total population) will regularly use AR by 2025. Emerline
• In the USA, AR user numbers are forecast to hit 100.1 million in 2025, 103.9 million in 2026, and 106.9 million in 2027. Emerline
• By 2026, 75% of global brands are expected to adopt some form of AR/VR for marketing. Emerline
• The next BMW X3 will have augmented reality navigation integrated into its HUD. AutoApprove
• Around 46% of companies in the automotive and manufacturing industries think VR/AR will become mainstream for their company in the next three years. 99firms.com
• In 2025, we can expect to see a rise in augmented and virtual reality technologies that are more immersive and user-friendly. HotBot

Last updated: 07 September 2025