Global Scans · Millennials · Weekly Summary

• [New] Forrester found that 70% of B2B buyers are projected to be millennials by 2025 - and because they are already used to online buying due to its efficiency and constant availability, they are poised to cause a major shift in B2B practices. Shopify
• [New] Millennials are driving the low-alcohol and no-alcohol trend, with non-alcoholic drinks consumption estimated to increase by a third by 2026. Fadaro Foods
• 52% of Gen Z and 45% of millennials trust creators more than traditional celebrities, and brands using ongoing creator partnerships instead of sporadic sponsored influencer ads will reap huge rewards. Dash Social
• Millennials and Gen Z grew up in a time of significant global and personal disruption: climate change, economic recessions, rising student debt, social unrest, and a 24/7 digital culture. Psychologs Magazine | Mental Health Magazine | Psycholo
• By 2034, Gen Z will add close to $9 trillion in spending globally, surpassing Millennials ($8.8 trillion), Gen X ($7.5 trillion) and Boomers ($1.4 trillion). Whop
• With strong growth in emerging markets such as India, Southeast Asia, and Latin America, LinkedIn will likely see increased engagement from younger professionals, with Gen Z and early-career millennials becoming the dominant user group. Column Content Studio -
• Millennials spending on beauty services will grow the most by 2034. Yahoo Finance

Last updated: 12 October 2025