Global Scans · Millennials · Weekly Summary

• [New] Gen Zers and millennials appear to be the most optimistic about the prospects of homeownership, with 48% of Gen Z non-homeowners and 50% of millennial non-homeowners indicating they will be in a position to buy a home by 2029. Mortgage News Daily
• [New] Younger Generations Continue to Propel the RV Boom - Millennials and Gen Z are driving the future of RV travel, with Gen Z and Millennials showing the highest RV purchase consideration for 2026. Toy Storage Nation
• [New] Millennials and Gen Z show the highest interest in RV purchases for 2026, with 35% of Gen Z and 32% of Millennials considering buying an RV. Travel Industry Wire
• [New] Trust in AI agents is highest among Millennials, followed by Gen X, Gen Z, and Boomers By 2028, 68% of customer interactions with vendors are expected to be handled by autonomous tools. Master of Code Global
• By 2030, Millennials and Gen Z will make up nearly three-quarters of the global workforce. AEC
• Millennials and Generation Z are expected to make up 74% of the workforce by 2030. Futura-Sciences
• 74% of Gen Z and 77% of millennials expect GenAI to change their work within a year, and they value soft skills as much as technical skills. Employer Branding News
• Across markets, Millennials and Gen Z are set to carry most headcount by 2030, older workers are delaying exit, and the 2030s to 2040s bring the highest cohort overlap on record. Employer Branding News
• Within the next five years, Millennials and Gen Z combined will represent 75% of the workforce. Skift Meetings
• With the journaling trend going strong among younger Millennials and Gen Zs, aesthetic Japanese stationery brands are more popular than ever. TheSmartLocal Malaysia - Travel, Lifestyle, Culture & L
• Over the next 30 years, there will be one of the biggest wealth transfers ever - from Boomers to Millennials and Gen Z. FinExtra
• Adventure travel, valued at $16.7 billion in 2020, is anticipated to reach $83.3 billion by 2030, as millennials and adventure enthusiasts seek more unique, adrenaline-filled journeys. Travel And Tour World
• 65% of Millennials and 59% of Gen Zers are more inclined to work for a company that gives them frequent and/or flexible travel opportunities as a perk. Rydoo
• By 2025, Millennials are projected to make up 75% of the global workforce. Juicebox
• Clothing and apparel will likely hold a 26.8% share in 2025 due to increasing demand for status-symbol fashion among Gen Z and millennials. Persistence Market Research
• By 2040, millennials and members of Generation Z are expected make up a third of the world's ultra-wealthy. CNBC
• Millennials and Gen Z are increasingly counting on future rate cuts-using ARMs or planning to refinance - to make ownership pencil out, but experts stress there's no guarantee rates will drop enough, creating potential payment shock when ARM resets arrive. Fortune
• In terms of live music, Goldman Sachs predicts that a 7.2% growth rate between now and the end of the decade, underpinned by demand from millennials and Gen Z. MusicRadar

Last updated: 30 November 2025