Our Scans · Control of the Digital Architecture · Weekly Summary

• [New] As Japan accelerates its SDV ecosystem, major opportunities will increasingly arise in software-driven and digital mobility technologies. jennifer.stone@trade.gov
• Parkopedia is partnering with BYD to launch ParkPay, an in-car parking payment service on Android Automotive OS, targeting production vehicles in early 2027. Automotive World
• Kia's PBV solutions, based on Hyundai Motor Group's Software-Defined Vehicle (SDV) concept, will enhance customer experiences through strategic partnerships with global technology firms. Kia Global Media Center
• To support future growth, Kia will complete development of its first SDV model by end of 2027 and deploy Atlas robots at its U.S. manufacturing facilities from 2028. Hyundai Motor Group
• In 2026, Kia plans to unveil its SDV Pace Car, featuring full-stack SDV technology and AI-integrated autonomous driving technology. Kia Global Media Center
• Barra said it is the foundation for the next generation of software-defined vehicles, known as SDV 2.0, which will debut in 2028 on the Cadillac Escalade IQ, offering eyes-off, hands-free driving capability. Motortrend
• The coming years will determine which OEMs can transform SDV ambitions into scalable, secure, and truly user-centric products. Intellias
• Hyundai updated its software defined vehicle (SDV) strategy and plans to build an app ecosystem and an open operating system that will cover everything from autonomous driving, over-the-air updates and other items. Constellation Research Inc.

Last updated: 09 July 2026