Global Scans · Sales & Marketing · Weekly Summary

• [New] Leading Deployment Type: The cloud segment is projected to represent the leading deployment type in 2026, accounting for 70% of the revenue share, due to its widespread enterprise adoption of cloud-based marketing platforms. Persistence Market Research
• [New] America PAC will focus on door-knocking, digital advertising and direct mail aimed at Republican-leaning voters, including low-propensity voters who typically do not vote in midterm elections. ABC News
• [New] A major driver of Coca-Cola's growth has been 2026's FIFA World Cup, including its hydration breaks and other advertising opportunities. CNS Media
• [New] 91% of marketing leaders expect AI-generated visual content to be a standard part of their stack by the end of 2026 per industry surveys cited by Kapwing. AI Business Weekly
• [New] A joint Endeavour and MELI report published in early 2026 estimates Latin American e-commerce sales will reach $215 billion in 2026 alone, growing 1.5 times faster than the global average. The Wolf of Harcourt Street
• [New] Online sales have seen significant growth, particularly post-pandemic, as e-commerce offers brands the opportunity to expand their global reach and attract new customers. Straits Research
• [New] The National Association of REALTORS expects home sales to improve modestly during the second half of 2026, with buyer activity continuing to build throughout the remainder of the year. Mynor & Associates
• [New] 32% of customers will walk away from a brand they love after a single bad experience, so misreading it costs immediate churn. Perspective AI
• A share of 26.3% is predicted to be held by the U.K. in 2026 in 2026, as broadcasters continue to combine traditional television with advanced streaming advertising solutions. Persistence Market Research
• Europe will likely see decent growth over the forecast period, with a share of 18.6% globally in 2026, as broadcasters have successfully integrated traditional television with broadcaster-owned streaming platforms and addressable TV advertising. Persistence Market Research
• A share of about 71.2% is expected to be held by the U.S. in 2026 in North America, owing to the ongoing expansion of ad-supported streaming services and connected TV advertising. Persistence Market Research
• The prime-time advertising segment is anticipated to dominate with a share of 52.6% in 2026, as it delivers the largest concentration of viewers during a limited time window, allowing brands to maximize campaign visibility with fewer placements. Persistence Market Research
• US creator marketing spend is projected to reach $44 billion in 2026, an 18% jump from 2025, so how a provider prices matters. Launchpoint
• TikTok's US e-commerce business, which EMARKETER - a Business Insider sister company - forecasts could cross $23 billion in sales in 2026, is still a small player compared to Amazon, which EMARKETER expects will make more than $500 billion in US sales in 2026. Business Insider
• By 2028, advertising is expected to account for approximately 28% of global OTT streaming revenues, a substantial increase from 20% in 2023. Kavout
• In 2025, the creator economy was estimated to be worth $100 billion, with projections suggesting it could surpass $200 billion by 2026 as brand investment and creator-led commerce continue to accelerate. NeoReach
• The even year phenomenon, with major international sporting events and federal elections in 2026, is expected to provide a cyclical boost to advertising and media consumption, offering a near-term catalyst for revenue acceleration. Kavout
• Braze research indicates that by the end of 2026, more than one-third of UK shoppers will turn first to an AI assistant or LLM when shopping, rather than a traditional search engine or brand website. Renascence
• AI-driven search and content discovery are evolving fast, and long-form, intent-rich queries will be critical for Digital PR success in 2026. Reflect Digital
• Significantly, worldwide advertising spend is forecast to reach $1.06 Trillion in 2026, having surpassed the $1 trillion mark in 2025 - a year faster than previously predicted. dentsu
• The global advertising spend outlook is positive, but growth is projected to slow to 5.0% in 2026 and 5.5% in 2027, following a stronger than expected 2025 at 5.8%. dentsu

Last updated: 03 August 2026