Global Scans · Sales & Marketing · Weekly Summary

• [New] TikTok Shop was the most widely planned social commerce channel: 21% of respondents said their company plans to use TikTok Shop as a sales channel during the 2026 holiday season, compared with just 6% who plan to use another social commerce platform. Digiday
• [New] 41% of marketers said they expect to use brand experiences as a marketing strategy during the 2026 holiday season in comparison to 50% of marketers who said the same in 2025 - a drop of 9 percentage points. Digiday
• [New] 81% of brand and retailer pros said that they expect their 2026 holiday discounts to be about the same as their 2025 discounts. Digiday
• [New] Familiarity with tools like HubSpot, Mailchimp, or Marketo that streamline marketing workflows has become expected in most roles. https://sprints.ai/Sprints
• [New] A B2B software company might prioritize LinkedIn and email, while a fashion brand might focus on Instagram and TikTok. https://sprints.ai/Sprints
• [New] Global semiconductor sales reached a record $795.6 billion last year, far surpassing initial forecasts, and the World Semiconductor Trade Statistics (WSTS) organization projects worldwide semiconductor sales will reach $1.5 trillion in 2026. Semiconductor Industry Association
• [New] Total new vehicle sales for the first half of 2026 are projected to reach 8,245,700 units, an increase of 1.2% from the first half of 2025. The Shop
• [New] Global retail e-commerce sales reached approximately US$ 5.8 trillion in 2023 and are projected to exceed US$ 8 trillion by 2027. Persistence Market Research
• [New] AI has already made significant inroads into digital marketing, but by 2026, its role will be even more pronounced. Apeiros Marketing
• Leading Deployment Type: The cloud segment is projected to represent the leading deployment type in 2026, accounting for 70% of the revenue share, due to its widespread enterprise adoption of cloud-based marketing platforms. Persistence Market Research
• America PAC will focus on door-knocking, digital advertising and direct mail aimed at Republican-leaning voters, including low-propensity voters who typically do not vote in midterm elections. ABC News
• A major driver of Coca-Cola's growth has been 2026's FIFA World Cup, including its hydration breaks and other advertising opportunities. CNS Media
• 91% of marketing leaders expect AI-generated visual content to be a standard part of their stack by the end of 2026 per industry surveys cited by Kapwing. AI Business Weekly
• A joint Endeavour and MELI report published in early 2026 estimates Latin American e-commerce sales will reach $215 billion in 2026 alone, growing 1.5 times faster than the global average. The Wolf of Harcourt Street
• Online sales have seen significant growth, particularly post-pandemic, as e-commerce offers brands the opportunity to expand their global reach and attract new customers. Straits Research
• The National Association of REALTORS expects home sales to improve modestly during the second half of 2026, with buyer activity continuing to build throughout the remainder of the year. Mynor & Associates
• 32% of customers will walk away from a brand they love after a single bad experience, so misreading it costs immediate churn. Perspective AI
• A share of 26.3% is predicted to be held by the U.K. in 2026 in 2026, as broadcasters continue to combine traditional television with advanced streaming advertising solutions. Persistence Market Research
• Europe will likely see decent growth over the forecast period, with a share of 18.6% globally in 2026, as broadcasters have successfully integrated traditional television with broadcaster-owned streaming platforms and addressable TV advertising. Persistence Market Research

Last updated: 10 August 2026