Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] 40% of millennials and Generation Z express interest in solo travel opportunities indicating a shifting demographic preference toward individual exploration. Market Data Forecast
• [New] Long as Canada's housing strategy does not commit to having home values stall, Millennials and Gen Z will be faced with unaffordable rents and mortgages. Generation Squeeze
• [New] 90% of millennials and 77% of Gen Z will stay within the U.S. for their trips, with cities leading the way for 70% of Gen Z travelers and 44% of millennials. TravelAge West
• [New] Roughly half of Gen Z consumers and 43% of millennials plan to take a trip over Memorial Day weekend, compared to 29% of Gen X individuals and 21% of baby boomers, the PwC poll found. Yahoo Travel
• [New] How Gen Zs and millennials define success, navigate uncertainty, weigh tradeoffs, and engage with employers will continue to shape workplaces and help set the norms that Gen Alpha will encounter as they begin entering the workforce in a few years. Forbes
• [New] Younger age groups are more likely to plan friend trips, weddings, bachelor or bachelorette parties, concerts, professional sporting events, and work trips in summer 2026, which helps explain stronger vacation rental demand among Gen Z and millennials. / USA StayFi
• By 2030, Gen Z (born between 1995 and 2010) will comprise 35% of the workforce and Millennials (born between 1981 and 1994) will represent 40%. Skift Meetings
• 60% of clients expect their wealth manager to use AI, and trust in AI is particularly high among Millennials and wealthy clients. Apiax>
• Again, young people are more likely to take the first step and start investing, with more than two in five (41%) Gen Z and a third of Millennials considering setting up a small, regular investment in 2027. / UK The Investment Association
• Generational shifts, especially millennials forming families and boomers retiring, will reshape where and how Australians live and spend. Property Update
• Over the next decade, an estimated $38 trillion in global wealth will change hands, with Gen X and Millennials playing a central role. Linda Martin
• Millennials, on average, think they will need only $875,000 to fund 20 years in retirement. Natixis Investment Managers
• By 2026, millennials and Generation Z will turn to jelly beans and gummy bears at different moments in their lives, whether for consumption or as fashion items. valorinternational
• More than 60% of Gen Z and Millennials already use AI tools to plan their trips - and Turkey-bound travelers do so at rates that exceed global averages. Simon Kucher
• The trend of younger buyers is predicted to accelerate, with Millennials poised to become the main demographic purchasing superyachts in the next 10 years. Market.us News
• Thanks to the $124 trillion Great Wealth Transfer, millennials and Gen Z are expecting an average inheritance of $106,000 per person. Fortune
• Gen Z and Millennials are projected to make up 75% of the workforce by 2030 - and we still have little clue as to how to engage them. Skift Meetings

Last updated: 21 June 2026