[New] To improve customer experience in 2026, ecommerce brands need to use AI to deliver better personalization across all touchpoints and provide the experiences online shoppers now expect.
Maropost Community
[New] Klaviyo's 2026 trend analysis points to privacy and consent as the basis of personalization, and it also predicts zero-party data collection as a major competitive advantage in ecommerce automation.
Mean CEO's BLOG
[New] After a slow 2025, ecommerce growth will rebound in 2026 and continue to build momentum through the end of the decade.
eMarketer
There's a total of $2.8 trillion of sales at risk due to bad experiences, which means that for eCommerce companies, a well-functioning customer service is the baseline for a thriving business.
EverHelp - Customer Service Company
With over 2 billion digital buyers worldwide, and AI-driven ecommerce, there will be more customers who would demand chat support in the future.
Call Your Girlfriend
Global eCommerce is projected to hit $9.3 trillion by 2027, underscoring a vast international opportunity.
commercetools
Ecommerce sales are projected to make up over 21% of total retail sales in 2026 - a slight increase from 2025, when ecommerce accounted for 20.5% of total retail sales.
Sprout Social
The eCommerce giant will deploy mobile experiential trucks across Hong Kong to give consumers hands-on product interaction, while collaborating with local lifestyle influencers for unboxing campaigns to validate Tmall Supermarket's efficiency.
Marketing-Interactive
Live shopping adds another 25% and is expected to account for 10-20% of all ecommerce by the end of 2026.
StoreCensus
The agentic AI segment in retail and eCommerce reached $46.74 billion in 2025 and is forecast to climb to $175.11 billion by 2030 at a 30.2% CAGR.
Nevermined
The global B2B eCommerce GMV expanded from US$ 9,837 billion in 2017 to a projected US$ 36,163 billion by 2026, a transaction volume scale that makes manual back-office processing operationally untenable.
Persistence Market Research
(McKinsey & Company) Deloitte cites projections that 25% of global ecommerce sales will be enabled by AI agents by 2030 and that 55% of digital consumers will begin product research using large language model platforms.
Omnichannel Customer Engagement Platform
Morgan Stanley forecasts that 10-20% of US eCommerce sales will be agent-driven by 2030.
commercetools
Live shopping could account for 10-20% of all ecommerce sales by 2026.
Ringly.io
TikTok Shop is projected to hit $23.41 billion in US ecommerce sales in 2026.
Ringly.io
By 2029, agentic ecommerce is projected to represent approximately 9% of total U.S. ecommerce volume, reflecting a meaningful shift in how transactions are initiated and completed.
L.E.K. Consulting
Commerce is shifting as AI agents move from assisting in search to autonomously comparing, negotiating and transacting, with agentic ecommerce projected to reach approximately 9% of total U.S. ecommerce by 2029.
L.E.K. Consulting
Global eCommerce will reach $7.9 trillion in 2026: Online retail sales continue their upward trajectory, growing 10.4% year over year to represent 24.5% of all retail transactions worldwide.
Digital Applied
Global ecommerce sales are expected to hit $6.88 trillion in 2026, accounting for 21.1% of total retail sales.
Salsify
Last updated: 21 June 2026
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