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Global Scans · Gen Z · Weekly Summary


  • [New] Long as Canada's housing strategy does not commit to having home values stall, Millennials and Gen Z will be faced with unaffordable rents and mortgages. Generation Squeeze
  • [New] A lot of Gen Z is less focused on following one traditional path and more interested in creating opportunities for themselves. Business Insider
  • [New] The sustainable pet food segment is estimated to achieve a CAGR exceeding 8% through 2034, as environmentally conscious millennial and Gen Z pet owners prioritize eco-aligned purchasing decisions. IMARC Group
  • [New] 90% of millennials and 77% of Gen Z will stay within the U.S. for their trips, with cities leading the way for 70% of Gen Z travelers and 44% of millennials. TravelAge West
  • [New] 60% of Gen Z Americans plan to pursue skilled trade work in 2026, up from less than 40% just one year ago. The White House
  • [New] Younger employees are most at risk, with 20% of surveyed Gen Z workers reporting they took time off work in 2026 due to feelings of loneliness or isolation. Stock Titan
  • [New] How Gen Zs and millennials define success, navigate uncertainty, weigh tradeoffs, and engage with employers will continue to shape workplaces and help set the norms that Gen Alpha will encounter as they begin entering the workforce in a few years. Forbes
  • [New] By 2030, Gen Z is projected to reach 40% of the global workforce. Qureos
  • [New] Among U.S. Gen Z respondents surveyed, roughly 55% said they believe traditional employment will eventually become obsolete, and 39% reported they are either already freelancing or planning to start. American Society of Employers
  • By 2030, Gen Z (born between 1995 and 2010) will comprise 35% of the workforce and Millennials (born between 1981 and 1994) will represent 40%. Skift Meetings
  • Roughly half of Gen Z consumers and 43% of millennials plan to take a trip over Memorial Day weekend, compared to 29% of Gen X individuals and 21% of baby boomers, the PwC poll found. Yahoo Travel
  • More pressure to permit access to new therapies has led the FDA to allow more risk to subjects, and more risk of failure post-approval, by being willing to accept weaker evidence. Live Science
  • If Telegram keeps TON as the exclusive blockchain infrastructure for Telegram Mini Apps and gradually turns ads, Stars, and payments into repeat demand, a $ 2.50-$ 3.00 range looks like a usable 2026-2028 re-rating band from the post-announcement zone. Ainvest
  • Over the next decade, an estimated $38 trillion in global wealth will change hands, with Gen X and Millennials playing a central role. Linda Martin
  • While Gen Z is often associated with digital-native behaviour, 71% of Gen Z respondents said they plan to buy a cookbook in 2026, making them 15% more likely than older generations to do so. PPC Land
  • 96% of Gen Z and Millennial travelers plan to travel for a major sporting event in 2026, indicating a positive impact on city tourism and small-venue cities. Globe-Miami Times
  • The organizations that will hold an information advantage post-2026 are not the ones with the best AI tools. Bell & Holmes
  • Social media and at-home cafe experiences are already reshaping Gen Z hot drinks habits, while Chinese coffee and tea chains are emerging as a potentially disruptive force internationally as they scale value-led and format-driven offers. Euromonitor
  • More than 60% of Gen Z and Millennials already use AI tools to plan their trips - and Turkey-bound travelers do so at rates that exceed global averages. Simon Kucher
  • Many economists expect the global economy to enter 2026 on a gentle glide-path, neither recessionary nor overheating, but noticeably slower than the rapid post-pandemic expansion. Learning
  • TikTok and Instagram accounts have popped up in the last two weeks for school teams or clubs, and kids will post as if it's a real sport. Business Insider
  • The UK fishing sector is entering 2026 with fewer opportunities despite long-standing claims that post-EU arrangements would deliver tangible gains. The Fishing Daily - Irish, UK and European Fishing Indu

Last updated: 19 June 2026



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