With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year's number, traditional publishers are looking to shore up rapidly declining print revenues.
Digiday
By 2027, WARC projects Netflix will earn over 9% of global CTV spend, triple the percentage that it brought in last year.
The Current
The Business & Industrial sector - the second-largest monitored by WARC - is forecast to record an increase in 2024 however as trading conditions become more favourable, while the Automotive sector is also poised to grow well (+4.7% in 2024) after a period of decline due to supply-side issues.
Digital Signage Pulse
$10.5bn: The amount of ad spendWARC projects will be splurged by brands around the FIFA World Cup.
Digiday
Last updated: 22 June 2026
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