[New] One of the month's most significant developments came from new research by WARC and PHD, which projects that AI agents could facilitate US$ 3.35 trillion in global consumer spending by 2030, representing approximately 3.8% of worldwide consumer expenditure.
MediaBUZZ
With the most anticipated matches still ahead, marketers are competing for space in what WARC projects will be a $10.5 billion global advertising opportunity.
Index Exchange
With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year's number, traditional publishers are looking to shore up rapidly declining print revenues.
Digiday
By 2027, WARC projects Netflix will earn over 9% of global CTV spend, triple the percentage that it brought in last year.
The Current
The Business & Industrial sector - the second-largest monitored by WARC - is forecast to record an increase in 2024 however as trading conditions become more favourable, while the Automotive sector is also poised to grow well (+4.7% in 2024) after a period of decline due to supply-side issues.
Digital Signage Pulse
Last updated: 03 August 2026
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