Global Scans · WARC · Weekly Summary

• YouTube advertising revenue is projected by WARC to increase 7% in 2026 to $43.2 billion, followed by growth of 7.9% to $46.6 billion in 2027. TheDesk.net
• One of the month's most significant developments came from new research by WARC and PHD, which projects that AI agents could facilitate US$ 3.35 trillion in global consumer spending by 2030, representing approximately 3.8% of worldwide consumer expenditure. MediaBUZZ
• With the most anticipated matches still ahead, marketers are competing for space in what WARC projects will be a $10.5 billion global advertising opportunity. Index Exchange
• With a recent report from intelligence provider WARC finding that global advertising revenue for total print will experience a 7.7% drop-off in 2023 from last year's number, traditional publishers are looking to shore up rapidly declining print revenues. Digiday

Last updated: 21 September 2026