Global Scans · emarketer · Weekly Summary

• DOOH ad spend is on track from $22.51 B globally in 2026 to $56.1 B by 2034 - US DOOH grows 14.0% in 2026 alone (eMarketer), and OAAA's Q1 2026 report logged a record $2.12 B quarter with DOOH up 12.9%. CrownTV
• New eMarketer forecasts predict US AI ad spending will nearly triple in 2026, reaching $32.03 billion by 2026 and exceeding $68 billion by 2030. Forbes
• Even by 2030, eMarketer projects search-adjacent formats will represent 58.6% of all US AI ad dollars. Forbes
• The Meta-shaped org structure is being compressed into an ad business five months old, driven by a $2.5 billion target eMarketer thinks will fall 90% short. Digiday
• TikTok's US e-commerce business, which EMARKETER - a Business Insider sister company - forecasts could cross $23 billion in sales in 2026, is still a small player compared to Amazon, which EMARKETER expects will make more than $500 billion in US sales in 2026. Business Insider
• A rare convergence of the Milan-Cortina Winter Olympics, the FIFA World Cup, and the U.S. midterm elections-much of it streaming - is one of the main reasons eMarketer expects CTV ad spend to accelerate in 2026. AI Digital
• DOOH ad spend is on track from $22.51 B globally in 2026 to $56.1 B by 2034 - and US DOOH grows 14.0% in 2026 alone, to nearly $4.77 B (eMarketer). CrownTV
• Linear TV's share of global media spend has fallen from 41.3% in 2013 to 12.4% in 2026, and eMarketer projects linear TV ad spend will decline another 11% in 2026 across national and local. Digital Applied

Last updated: 13 September 2026