Global Scans · Nielsen · Weekly Summary

• Nielsen has essentially said it's putting resources it could be using to rescue its current TV accreditation into building its next generation Nielsen One cross-platform measurement. Ad Age
• Nielsen is confident Mdundo's growth will accelerate, thanks to increased mobile penetration; an estimated 475 million people in sub-Saharan Africa will be mobile internet users by 2025, almost double that in 2019. CNN
• Nielsen will discontinue its radio ratings service in seven diary markets effective with the start of the spring 2023 survey. Insideradio.com
• Nielsen IQ's omni-channel services will be further strengthened by the acquisition agreement of Data Impact, a leader in the e-commerce information field in 40 markets, mainly in Europe and the United States. TalkCMO
• The Roku-Nielsen agreement is expected to accelerate the pace of addressable TV advertising from linear TV. Forbes
• Nielsen will measure Netflix viewership in the U.S. through its Digital Ad Ratings product beginning in 2023. The Hollywood Reporter
• With two harvest seasons a year, improved quality controls, and growing demand from major brands like Ben & Jerry's and Nielsen-Massey, Uganda could help stabilize and make natural vanilla more affordable. Business Insider
• Nielsen will continue to serve as the TV ad industry's ruler for 2023's upfront. Digiday
• Nielsen has a stranglehold on the TV industry that will still be tough to break. Insider
• Nielsen ONE, which is due for release in December 2022, will operate across TelevisaUnivision's national, digital, local and audio entities as well as its streaming service ViX. Research Live
• The buying power of Blacks continues to grow and will rise to $1.8 trillion by 2024 from $1.4 trillion in 2019, per Nielsen research. Insider Intelligence
• 75% of the marketers surveyed for the 2021 Nielsen Annual Marketing Report said they planned to increase their paid social media over 2023. Nielsen Sports

Last updated: 02 August 2026