Global Scans · Forrester · Weekly Summary

• [New] Networks like Walmart Connect, Amazon Ads, Kroger Precision Marketing and others run on verified purchase data - what shoppers bought, when, and where - and Forrester forecasts global retail media spending will grow 70%, from $184 billion in 2025 to $312 billion by 2030. Snipp Interactive
• Forrester adds a workforce lens: 6.1% of US jobs lost by 2030, with 20% significantly impacted. UC Today
• Forrester Research projects US retail e-commerce will reach $1.8 trillion by 2030, representing 29% of total retail sales-up from 22% in 2025. Fungies.io - Sell digital products seamlessly
• Pure-play defence contractors benefit from budget tailwinds, but face margin pressure from fixed-price development contracts - a risk that Forrester Research and Gartner's aerospace and defence practice have flagged as structurally underappreciated by equity markets. BUSINESS 2.0 NEWS
• After implementing continuous UX research via UserTesting, a composite organization modeled by Forrester saw retention rate increases of 3.6% in year one, 7.2% in year two, and 10.8% in year three, even after risk adjustment. Arounda
• Nearly half of AI decision-makers expect ROI on AI within 1-3 years (Forrester Q2 AI Pulse and related surveys). Credex Technology
• Amazon's move to open its logistics network underscores a larger industry trend of outsourcing supply chain operations for agility and cost savings, as Forrester predicted. Forrester
• Forrester Research: A composite 5,000-user enterprise can expect a 144-353% ROI over three years. Copilot Experts
• Forrester expects cyber insurance premiums to increase by 15% in 2026 as AI-related risks expand. VCA Software
• Research from Forrester shows that 58% of marketers plan to host more small events, signaling a shift toward deeper engagement rather than simply reaching the largest possible audience. Cvent
• Per Forrester research, most CIOs will get more budget but also more headaches, more volatility, and more pressure to prove that every dollar spent is worth its weight in gold-plated AI chips. Forbes
• Enterprises are not abandoning software - global SaaS spending is projected to rise from $318 B in 2025 to $576 B by 2029 (Forrester). Datoin
• By 2028, Forrester expects software delivery to look radically different - teams building applications at speeds that seem impossible today. Tech Reformers
• Global technology spending is projected to reach $5.6 trillion in 2026 (up 7.8% YoY per Forrester), driven by a $2.5 trillion AI investment wave that is reshaping every company's strategic position. SWOTPal
• The disconnect between escalating spend and elusive returns is prompting what Forrester calls the end of the AI hype period - they predict enterprises will defer 25% of planned AI spend into 2027 as ROI scrutiny intensifies. whitehat
• Forrester expects the compound annual growth rate of infrastructure as a service from 2024 to 2030 to reach a robust 22% and for AI-impacted hardware to capture more than 80% of computer equipment spend by 2030, up from just 43% in 2024. Forrester
• GenAI-fueled spending is reshaping the tech landscape, and Forrester expects that nearly two-thirds of global tech spending growth over the next five years will come from software and computer equipment, especially servers. Forrester
• Platform processors and commerce ecosystems, including Stripe, Block, and Shopify, increasingly bundle acceptance, risk, and lending into a unified stack, aligning with embedded finance adoption noted across retail and B2B marketplaces by Forrester. BUSINESS 2.0 NEWS
• In 2026, expect 70% of top eCommerce sites to use AI for dynamic pricing and bundling, Forrester predicts. Top Ecommerce News

Last updated: 21 June 2026