Global Scans · Forrester · Weekly Summary

• [New] Agentic AI increases architecture risk, with Forrester predicting three out of four internal builds will fail because of multi-model systems, advanced data architectures, and specialized expertise. AmplifAI
• Governments are spending heavily on domestic production, and Forrester expects chip manufacturing scores to rise sharply in several countries by 2030. theregister
• Forrester warns that customers should brace for bigger software bills in 2027 as software and AI vendors raise prices and pile on usage charges. theregister
• Buyer expectations have skyrocketed: over 75% of B2B buyers expect a seamless, personalized experience across channels, similar to what they get as consumers (Forrester). Martal Group
• Forrester forecasts a net loss of 6.1% of US jobs (10.4 million positions) by 2030. Piktochart
• Forrester takes a more conservative view, projecting a net loss of 6.1% of US jobs by 2030, equating to 10.4 million positions. Piktochart
• Networks like Walmart Connect, Amazon Ads, Kroger Precision Marketing and others run on verified purchase data - what shoppers bought, when, and where - and Forrester forecasts global retail media spending will grow 70%, from $184 billion in 2025 to $312 billion by 2030. Snipp Interactive
• Forrester adds a workforce lens: 6.1% of US jobs lost by 2030, with 20% significantly impacted. UC Today
• Forrester Research projects US retail e-commerce will reach $1.8 trillion by 2030, representing 29% of total retail sales-up from 22% in 2025. Fungies.io - Sell digital products seamlessly
• Pure-play defence contractors benefit from budget tailwinds, but face margin pressure from fixed-price development contracts - a risk that Forrester Research and Gartner's aerospace and defence practice have flagged as structurally underappreciated by equity markets. BUSINESS 2.0 NEWS
• After implementing continuous UX research via UserTesting, a composite organization modeled by Forrester saw retention rate increases of 3.6% in year one, 7.2% in year two, and 10.8% in year three, even after risk adjustment. Arounda
• Nearly half of AI decision-makers expect ROI on AI within 1-3 years (Forrester Q2 AI Pulse and related surveys). Credex Technology
• Amazon's move to open its logistics network underscores a larger industry trend of outsourcing supply chain operations for agility and cost savings, as Forrester predicted. Forrester
• Forrester Research: A composite 5,000-user enterprise can expect a 144-353% ROI over three years. Copilot Experts
• Forrester expects cyber insurance premiums to increase by 15% in 2026 as AI-related risks expand. VCA Software

Last updated: 02 August 2026