Global Scans · Statista · Weekly Summary

• [New] Estimated at $15.84 billion in 2021, AI in marketing is forecast to exceed $107.5 billion by 2028, roughly 9 x growth, with figures from 2021 onward calculated by Statista based on The Insight Partners data. TechnologyChecker.io
• [New] Global social media ad spend is projected to reach $268 billion in 2026 (Statista). CompaniesHistory.com
• (Statista) Google dominates digital ad revenue, which could hit $340 billion by 2027 (40% of total sales), followed by Facebook at $127 billion. Business Process Outsourcing Services | Unity Communica
• Statista data shows global enterprise blockchain spending crossed $19 billion in 2024, on track to exceed $60 billion by 2028. Blockchain Technology, Mobility, AI and IoT Development
• The multi-vendor e-commerce SaaS segment is forecasted to grow to $12 B in 2026, building on 2025's 18% rise (Statista). Appscrip
• Online search remains the largest ad spender in the world, with Statista predicting that search ad spending will reach $352 billion. Mezha
• Data from Statista indicates that the number of mobile banking users worldwide surpassed 2.5 billion in 2024, with projections pointing toward 3.6 billion by 2029. TechBullion
• In the US, 157.1 million people are projected to use voice assistants by 2026 (Statista). Ringly.io
• Statista projects TikTok Shop GMV will reach $87 billion or more globally in 2026. 2POINT Agency - Best Digital Marketing Agency
• Based on a recent study by Statista, TikTok's ad revenue is projected to reach $23.52 billion in 2026, highlighting its continued importance as a marketing channel. Brand Exposure Studio
• Global content marketing revenue is projected to surpass $107 billion in 2026, climbing toward an estimated $600 billion by 2027 according to some projections (Statista). SaaS Ultra
• (Statista) Plastic waste in the US is projected to reach nearly 90M metric tons by 2030 and exceed 140M metric tons by 2060. Omni Calculator
• The projected rise in the global cost of increasing cybersecurity threats, based on the statistical estimation (by Statista), is USD 13.8 trillion by 2028. Birchwood University
• (Statista) Short-form video ad spending is projected to reach $219.7 billion by 2030, growing at 13.7% CAGR. ngram
• (Statista) Global fintech revenue is projected to exceed $141.18 B in 2028, up from $79.38 B in 2023. Omni Calculator
• Statista projects more than 22 billion IoT connections by 2026, increasing toward 32 billion by 2030 as enterprise instrumentation deepens. Kaa IoT platform
• By 2026, Statista predicts the gross gaming revenue to reach $7.5 billion, where smartphone user growth will increase at a rate of 37.98% between 2024 and 2029. KodeDice
• (Statista) 67% of marketers who do not currently use video plan to start video marketing in 2026, while 33% do not plan to adopt it. SeoProfy

Last updated: 22 June 2026