Global Scans · Mintel · Weekly Summary

• Accessibility and affordability to foods that are filling and nutritious is another trend Mintel expects to take off in the next two to five years. Omnivore Agency
• As interactions become more transactional and distant, Mintel warns brand strategy needs to move beyond visibility and relevance to focus on emotional connection and cultural meaning. Retail Rewired
• Mintel: U.S. Social Media Purchasing Lags Social commerce made up about 5% of digital retail sales in the United States during 2022 and is expected to inch up to nearly 7% by 2025. International Housewares Association
• Mintel expects cold brews to dominate at-home craft coffee, including cold coffee drink recipes, textured cold coffee drinks like sparkling coffee, new cold-brewing techniques, and ready-to-drink products. CO- by U.S. Chamber of Commerce
• Social platforms increasingly serve as discovery and conversion channels, blending content consumption with direct buying opportunities (Mintel). Salesgenie

Last updated: 13 September 2026