SIMPLER, FASTER, CLEANER, COLLABORATIVE INNOVATION
We've spent the last year re-designing the entire web site to simplify your experience and bring us to Web 2.0 latest standards. That means the new site boasts a new logo, color palette and layout that's designed to be easier on the eye for busy researchers.
New Logo
The new logo represents 'first widening exploration of a defined issue and then narrowing it down through systematic analysis to determine a new tomorrow for you and your organization'. Our logo is unlike the logo and brand identification of many companies and is more than simply an attractive graphic. It represents the essence of what we do and has been designed to be immediately recognizable as the Shaping Tomorrow icon. In today's world, we compete with many other companies vying for your attention and often, as not, the first thing people register is the company logo. That's why we have chosen a logo that is simultaneously divergent, convergent and directional. We hope you like it.
New design
Here are the key site design changes:
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