Reality of Augmented Reality



As augmented reality technology advances so does its practical applications. Augmented reality is expanding beyond the iPhone and other camera application enabled devices and proving to be useful for more than entertainment or even tourism.

We have written a summary of what is changing in the world of Augmented Reality and why we think it is important.

Author: Dennis Draeger

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Latest Insights

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A Guide to Practical Foresight: Part 48 - Strategic Thinking

Part 48 of a year long series on how to use Practical Foresight for competitive advantage:

What is Strategic Thinking?
Strategic thinking is intent driven. It provides a point of view about the long-term market or competitive position that an organization hopes to achieve over a defined time period.

Strategic Foresight:

• is the ability to systematically think about and develop alternative futures.
• is the planning that results when future methods are applied to real-world situations.
• is the theory and practice of envisioning alternative future scenarios in order to make better decisions today, turning insight into opportunity.
• uses emerging signals from political, economic, social, and technlogical environments. It feeds the front end of innovation from a human needs and technology realization opportunity perspective.
• contributes to coping with uncertainty and complexity. It deals with the identification, assessment, and usage of emerging signals to recognize and give warning about threats and opportunities at an early stage.

Successful strategies are rarely achieved by spontaneous flashes of genius, but rather result from the systematic collection, analysis, and evaluation of facts, circumstances, trends, and opinions.

You can read the full guide or contact us to learn how to improve Practical Foresight in your organisation.