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Marketing – goes instant, personalised and mobile

Athena @ ST 8 December 2014


2015 will see a growing number of companies adopting a customer-centric approach to marketing away from media and product facing approaches. Expect to see more use of big data and other new technologies to provide instant, customer marketing offers, more significant moves to mobile advertising and growing use of social media and better content marketing.
What is changing?

Retail

User interaction

Content marketing

Advertising

Implications

Advertising

Investment

Crowd-sourcing

Content management

Learn more
To find the sources and more resources on Shaping Tomorrow about the future of marketing some of which were used in this Trend Alert. View: Marketing – goes instant, personalized and mobile

Also, click here to find out how Shaping Tomorrow can help your organization rapidly assess and respond to these and other key issues affecting your business.

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